3 Ways To Build A Memorable Brand For Your Small Business
Standing out in consumers’ minds is critical to the success of your small business. But with so many competitors, getting noticed and staying memorable can be tricky. Building a memorable brand for your small business is essential for leaving a lasting impression on customers. We’ll discuss three ways to do just that.
Physical Branding
Most professional branding advice you’ll find online recommends creating a strong logo for your business. What do you do with that logo afterwards? If customers never see your logo, they will never form an association between that image and your business. Physical branding, like signage or décor in your store and packaging, should include your logo, typeface, and other branded assets in order to create a strong brand identity for your business. You can even use a logo mat to establish your brand in customers’ minds the second they walk in the door.
Social Media
A memorable brand is more than just logos and colors; it’s the personality customers associate with your business. Social media is a great place to build your brand’s personality and interact with long-term and potential customers. Your brand could be professional, informative, or playful. Just stay consistent across all your social media platforms, and build a personality that reflects how you want customers to view your business.
Need Help With Your Job Search?
Enroll in our online course, Find a Job Fast: The Job Search Accelerator For Career Professionals
Your Website
Your website is the digital home for your brand and the place where your assets and personality come together. It should reflect the same style as the signs in your store and the tone of your social media presence. If you’re building an informative and professional brand, a blog can be a great way to show your expertise in the field and attract customers through inbound marketing.
Standing out in a sea of businesses might be difficult, but it’s never impossible. With these three ways to build a memorable brand for your small business, you’ll create a brand that leaves a lasting impression on your customers. Soon, you might be a household name!
Related:
Supercharge Your Job Applications By Using ChatGPT To Write Cover Letters
Can ChatGPT Develop A Customized Job Search Strategy? Yes and Here's How.
Optimize Your Resume With ChatGPT Using These Simple Prompts
Meet The Writer!
Hi! My name is Nadia Ibrahim-Taney and I help people design happy and fulfilling careers through authentic career coaching. My expertise includes career exploration guidance, resume writing, interview prep and LinkedIn profile optimization. My pronouns are She/ Her/ Hers and as a member of the LGBTQ+ community, I focus on how diverse identities impact and influence folks holistically and professionally. Please connect with me on LinkedIn or at Nadia@beyonddiscoverycoaching.com
